The application is unique because it only offers one service and as well offers interactive platforms between the users and the designers. The designers get to offer authentic fashion to the users at affordable prices which gives different renowned fashion houses a run for their money. What is the purpose for people to continue to shop from these international fashion houses for their expensive clothing yet they can get unique designed clothing from FRA at much reasonable pricing? The competitive advantage that FRA platform is creating for users is that the clothing they get to purchase from the site is unique and authentic and most importantly affordable. The designers do not necessarily have to get employed by these fashion houses to get their talent recognized as they have been offered a platform to do the same to the rest of the world. Their talent and creativity gets to be appreciated by people from different parts of the world. It creates a business opportunity for the designers as well at a global stage.
The affordability of the clothing creates traction for the designers at a global stage. The application is assumed to become a world center stage unique and authentic clothing from designers from all over the world. It is consequently assumed that it will drive major fashion houses a run for their money as well as create competition between designers from the big fashion houses and the designers found under FRA platform. The other obvious thing is that a lot of the designers from FRA platform are expected to be poached or employed by major fashion houses and consequently lead to their fame in the fashion industry. The platform thus is considered to offer an outlet for a variety of unknown designers from humble background with talent and creativity in fashion design.
fashion and people 