In this post we ill discuss competitors product for fashion influencers how it is used and how is this competition to our product.

For competition I decideed to use Instagram. Why instagram? I picked Instagram to write about because I think it is very close to all of the readers and it is world wide knew so it is much easier to talk about instagram than to some un known site.

Furthermore Instagram is platform that is used for so many different things but one of the main featurs is that todays influencers use it to promote some product or themselves. It provided the opportunity to the people all over the world coming maybe from some smaller parts of the world to be able to come to the big scene and show to the world who they are and what they do.

In this particular case we will see how Instagram promoted fashion and Fashion bloggers and how influnencers use Instagram platform to become ultra famous and even earn money from it.

As we mention before it is a platform that gives opportunity for the people to post pictures and become fashion influencer due to the likes and popularity that you accumulate. That popularity give us opportunity for the fashion brands to find us and pick us to be some kind of representative face of their brand. In a way they all send you free clothes or even pay you money for it if they think you will generate Hugh revenue for their brand.

With this technic brands became ” closer” to their customers and everything is much more faster and closer to their audience. You basically just enter the Instagram app and it is there you see all of your favourite brands on this amazing popular influencers and ou wanted even more. This is main psychological technic that Instagram uses to get that attention from the brands to use their platform for promotion.

On the other hand weakness of this system of promotion will be that if by any chance system crashes or there is some technological bug there is no other way of functioning and all of the effort is put down the drain . Furthermore popularity of social media fluctuates from being very popular now to becoming less and less popular in short period of time e.g. Facebook and personal data protection problem.

To conclude like all of the things in our lives there are strangest and disadvantages for using Instagram platform for promoting fashion and influencers as well our brand will be based on all of these speculations but just more closer to the people which will discuss further more in next blog.